In the past at this time of year I would have been heading out to the local wedding fairs exhibiting my flowers and talking to the lovely couples who are newly engaged or getting around to planning their wedding. With all that has happened over the last few years and with many of the fairs that I attend still not back up and running I am looking at different avenues to market and gain exposure.
With that in mind I have entered The Wedding Industry Awards. I have entered previously and always got through to the Regional finals.
The regional finalists are announced in early December, so fingers crossed until then.
These awards are a great way of finding out what couples really think of my business, voting is anonymous, and for getting fabulous testimonials to use and encourage other couples to get in touch to discuss their flowers. Hopefully the further I can get, there are regional finals and then the national final, the greater the audience my business is exposed to.
